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Franchise Fundamentals, Simplified

Break down complex franchise concepts into real-world applications, from brand standards to franchisee support.

Unit Economics & Profitability

Describe a key feature that sets you apart, solves a problem, or adds value to your users.

Franchise Gambit Certified Executive (FGCE) Exam Readiness

Get focused, relevant prep that reinforces what you need to know for the Certified Franchise Business Executive exam—with confidence-building insights from the field.

Learn Advanced Franchise Strategies

Master cutting-edge techniques to propel your franchise success.

Exclusive Insights from Industry Experts

Gain insider knowledge from top professionals in the franchise industry.

Interactive Learning Experience

Engage in practical exercises and simulations to enhance your skills.

About The Course

The Franchise Gambit Refresher Course is a fast-paced, high-impact review designed for franchise professionals preparing to take the Franchise Gambit Certified Executive (FGCE) exam. Based on the insights and frameworks from The Franchise Gambit book, this course helps you reinforce essential concepts—from unit economics and franchisee relations to legal disclosures and system structures. Whether you're in operations, development, training, or leadership, this course sharpens your understanding of how franchising works—and why it succeeds. Ideal for both seasoned professionals and emerging leaders, it’s your go-to prep tool for exam confidence and long-term career growth.

Meet The Author, Jorge Luis Armenteros

Jorge Armenteros is a franchise industry veteran with over 50 years of hands-on experience spanning operations, development, and executive leadership across globally recognized brands, including McDonald’s, Dunkin’ Donuts, The Joint Chiropractic, and Pollo Campero. As the author of The Franchise Gambit, Jorge brings a real-world, no-nonsense approach to franchising—grounded in decades of fieldwork, boardroom strategy, and mentoring franchise professionals. His mission: to equip the next generation of franchisor team members and franchisees with the tools, insights, and mindset needed to build successful, sustainable brands.

Course Curriculum

22 Chapters · 83 Lessons

  1. 1

    Welcome to the Franchise Gambit

    1. Certified Franchise Business Executive (CFBE) Prep Edition Free preview
  2. 2

    🔹Lesson 1 – What is Franchising?

    1. 🎯 Learning Objectives Free preview
    2. 📘 What is Franchising? Free preview
    3. Real-World Analogy Free preview
    4. Franchising vs. Licensing (at a glance) Free preview
    5. 🧠 Knowledge Check (5 Questions + Insights & Tips) Free preview
  3. 3

    🔹Lesson 2 – Franchise Models & Ownership Structures

    1. Lesson 2 – Learning Objectives Free preview
    2. (Included in full purchase)

      Franchise Model Types

    3. (Included in full purchase)

      Franchise Ownership Structures

    4. (Included in full purchase)

      🧠 Knowledge Check (5 Questions + Insights & Tips)

  4. 4

    🔹Lesson 3 - The Franchise Disclosure Document (FDD)

    1. (Included in full purchase)

      Key FDD Items to Know

    2. (Included in full purchase)

      Some Common Red Flags in the FDD

    3. (Included in full purchase)

      State-Specific FDD Requirements

    4. (Included in full purchase)

      🧠 Knowledge Check (5 Questions + Insights & Tips)

  5. 5

    🔹Lesson 4: The Franchise Gambit Code — Ten Moves of a World-Class Franchisor

    1. (Included in full purchase)

      Lesson 4: Learning Objective

    2. (Included in full purchase)

      The Franchise Gambit Code

    3. (Included in full purchase)

      🧭 The Ten Moves — Explained

    4. (Included in full purchase)

      🧠 Knowledge Check (5 Questions + Insights & Tips)

  6. 6

    🔹Lesson 5: Foundations of Franchise Success

    1. (Included in full purchase)

      🎯 Learning Objective

    2. (Included in full purchase)

      📘 Key Lesson

    3. (Included in full purchase)

      🧠 Knowledge Check (5 Questions + Guidance)

  7. 7

    🔹 Lesson 6: Protecting the System and Building Trust

    1. (Included in full purchase)

      🎯 Learning Objective

    2. (Included in full purchase)

      Protecting the System and Building Trust

    3. (Included in full purchase)

      🧠 Knowledge Check (5 Questions + Guidance)

  8. 8

    🔹 Lesson 7: Leading with Integrity and Engagement

    1. (Included in full purchase)

      🎯 Learning Objective

    2. (Included in full purchase)

      📘 Core Lesson Summary

    3. (Included in full purchase)

      🧠 Knowledge Check (5 Questions + Guidance)

  9. 9

    🔹Lesson 8: Healthy Unit Economics — The Heart of Franchise Success

    1. (Included in full purchase)

      🎯 Learning Objective

    2. (Included in full purchase)

      📘 Core Lesson Summary

    3. (Included in full purchase)

      📈 Break-Even & ROI:

    4. (Included in full purchase)

      🔁 Renewals & Transfers

    5. (Included in full purchase)

      🧠 Knowledge Check (5 Questions + Guidance)

  10. 10

    🔹 Lesson 9: Renewals, Transfers & Legal Rights

    1. (Included in full purchase)

      🎯 Learning Objective

    2. (Included in full purchase)

      📘 Core Lesson Summary

    3. (Included in full purchase)

      🧠 Knowledge Check: Quiz (5 Questions)

  11. 11

    🔹 Lesson 10: The Franchisee Journey — From Discovery to Success

    1. (Included in full purchase)

      🎯 Learning Objective:

    2. (Included in full purchase)

      📘 Core Lesson Summary

    3. (Included in full purchase)

      🧱 5 Stages of the Franchisee Journey:

    4. (Included in full purchase)

      🧠 Knowledge Check: Quiz (5 Questions)

  12. 12

    🔹 Lesson 11: Stakeholders in the Franchise System

    1. (Included in full purchase)

      📘 Core Lesson Summary

    2. (Included in full purchase)

      🧱 Key Franchise Stakeholders

    3. (Included in full purchase)

      🧠 Knowledge Check: Quiz (5 Questions)

  13. 13

    🔹 Lesson 12: The Franchise Lifecycle

    1. (Included in full purchase)

      🎯 Learning Objective:

    2. (Included in full purchase)

      📘 Core Lesson Summary

    3. (Included in full purchase)

      🔄 The 5 Phases of the Franchise Lifecycle

    4. (Included in full purchase)

      🧠 Knowledge Check (5 Questions)

  14. 14

    🔹 Lesson 13: Franchise Culture and System Health

    1. (Included in full purchase)

      🎯 Learning Objective

    2. (Included in full purchase)

      📘 Core Lesson Summary

    3. (Included in full purchase)

      🌱 What Drives System Culture and Health?

    4. (Included in full purchase)

      🧠 Knowledge Check: Quiz

  15. 15

    🔹 Lesson 14: Managing Franchisee Expectations

    1. (Included in full purchase)

      🎯 Learning Objective:

    2. (Included in full purchase)

      📘 Core Lesson Summary

    3. (Included in full purchase)

      ⚖️ Key Franchisee Expectations to Manage

    4. (Included in full purchase)

      🧠 Knowledge Check: Quiz

  16. 16

    🔹 Lesson 15: Building a Sustainable Franchise Future

    1. (Included in full purchase)

      🎯 Learning Objective

    2. (Included in full purchase)

      📘 Core Lesson Summary

    3. (Included in full purchase)

      🌎 Four Pillars of a Sustainable Franchise System

    4. (Included in full purchase)

      🧠 Knowledge Check: Quiz

  17. 17

    🔹 Lesson 16: Field Support Excellence

    1. (Included in full purchase)

      🎯 Learning Objective:

    2. (Included in full purchase)

      📘 Core Lesson Summary

    3. (Included in full purchase)

      👥 Core Responsibilities of Field Teams

    4. (Included in full purchase)

      🧠 Knowledge Check: Quiz

  18. 18

    🔹 Lesson 17: Franchisee Profitability & Wealth Creation

    1. (Included in full purchase)

      🎯 Learning Objective

    2. (Included in full purchase)

      📘 Core Lesson Summary

    3. (Included in full purchase)

      💵 What Drives Franchisee Profitability?

    4. (Included in full purchase)

      🧠 Knowledge Check: Quiz

  19. 19

    🔹 Lesson 18: Risk Management in Franchising

    1. (Included in full purchase)

      🎯 Learning Objective:

    2. (Included in full purchase)

      📘 Core Lesson Summary

    3. (Included in full purchase)

      ⚠️ 5 Common Franchise System Risks (and How to Manage Them)

    4. (Included in full purchase)

      🧠 Knowledge Check: Quiz

  20. 20

    🔹 Lesson 19: Protecting the Franchise Brand Promise

    1. (Included in full purchase)

      🎯 Learning Objective:

    2. (Included in full purchase)

      📘 Core Lesson Summary

    3. (Included in full purchase)

      🔒 4 Ways to Protect the Brand Promise

    4. (Included in full purchase)

      🧠 Knowledge Check: Quiz

  21. 21

    🔹 Lesson 20: Powering the People Behind the Brand

    1. (Included in full purchase)

      🎯 Learning Objective:

    2. (Included in full purchase)

      📘 Core Lesson Summary

    3. (Included in full purchase)

      💬 5 Core Principles for Empowering People Behind the Brand

    4. (Included in full purchase)

      🧠 Knowledge Check: Quiz

  22. 22

    Lesson 21: The Franchise Professional

    1. (Included in full purchase)

      🎯 Learning Objective:

    2. (Included in full purchase)

      📘 Core Lesson Summary

    3. (Included in full purchase)

      🧰 The 7 Core Tools of the Franchise Professional

    4. (Included in full purchase)

      🧠 Knowledge Check: Quiz

    5. (Included in full purchase)

      🧰 Why These Are the Top 7 Tools for Franchise Professionals

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